TJMaxx never disappoints with its clearance section. Today, I bring to you the best BCBGMAXAZRIA deals I have found for a bargain! Sizes are very limited for these finds. Let’s take a look!

A Brief History: From Parisian Roots to Global Runways

The Birth of a Label (1989)
BCBGMAXAZRIA was founded in Los Angeles by Tunisian-born designer Max Azria, who brought with him an appreciation for Parisian elegance and a flair for modern, wearable style. The acronym “BCBG” is lifted straight from the French bon chic, bon genre—literally “good style, good attitude”—and perfectly captures Azria’s vision of clothing that makes every woman feel confident and chic.

Expanding the Empire
After cutting his teeth in Paris, Azria returned to the U.S. and launched several ventures before settling on BCBGMAXAZRIA. Interest skyrocketed when the brand introduced its youthful diffusion line, BCBG Generation, in 1996. Soon, boutiques popped up from Beverly Hills to New York City, and the label was embraced by department stores around the globe.

Signature Looks & Collaborations
BCBGMAXAZRIA quickly became known for its playful hemlines, fit-and-flare cuts, and luxe fabrics—from silk-crepe to floaty chiffon. In 1998, the house cemented its fashion-world cred by taking on the license for Hervé Léger’s famed bandage dresses, blending that brand’s sculptural style with BCBG’s fresh spirit.

Today’s Legacy
Though the company has evolved—navigating leadership changes and a 2017 restructuring—its core ethos remains unchanged: deliver runway-inspired looks that feel as good as they look. Whether you’re browsing formal gowns or everyday dresses, you’ll find modern lines, expert tailoring, and just a hint of that je ne sais quoi.

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